New ABA Book: Smart Marketing For the Small Firm Lawyer from the American Bar Association. Author: Kenneth A VercammenSponsor(s): Solo, Small Firm and General Practice Division Publisher(s): ABA Book Publishing Marketing is important to the development of any business. There are many low-priced and no-cost chances that exist. This book explores todays marketing landscape and details its lots of aspects for you in concise and simple to comprehend terms. Added Information Table of Contents: TOC Smart Marketing About the Author: Kenneth Vercammen Preface: Intro-Smart Marketing List Price: $59.95 ABA Price: $45.95 ISBN: 978-1-62722-484-0 Product Code: , 156 Pages, 7 x 10Item Details: Any company owner will certainly tell you that marketing is vital to the success and development of an endeavor, and a law practice is no exception! This book thoroughly explores todays marketing landscape and details its many aspects for you in concise and simple to comprehend terms. This book will certainly cover: Any company owner will tell you that advertising is crucial to the success and development of an endeavor, and a law practice is no exception! This book extensively discovers todays marketing landscape and outlines its many elements for you in concise and easy to comprehend terms. This book will certainly cover: * Creating a blog free of charge * How to take advantage of a broad array of social networking sites (like Facebook, Martindale Hubble, Yelp, and so on) * Best practices for marketing within the law office * Low-cost and no-cost marketing activities * Tips to enhance your effectiveness and reach * And more! Consisted of with this book is a helpful CD-ROM with digital copies of all the exhibits made use of in the book and the different sites that are referenced. Discover ways to make the most the advertising opportunities that exist with Smart Marketing for the Small Firm Lawyer. Appreciation for Smart Marketing for the Small Firm Lawyer: "Vercammen's new advertising book belongs in the device box and library of every legal representative regardless of company size. Ken not only tells the lawyer WHAT to do, he shows the attorney HOW to do it." -Jay Foonberg-Author of How to Start and Build a Law Practice, 5th Ed Order details: http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=214498Service Hotline.