This vintage Kellogg's iron-on pocket patch has Snap, Crackle, & Pop on it - Rice Krispies Cereal. It is in the original package, taken out only for pictures. Their names are on their hats, the Kellogg Co. name & the date are on the bottom right side of the patch. It measures 3" x 2 1/4". The white part shown in the one picture goes on the inside of the pocket so the characters are on the front of the pocket. The instructions are on the back of the package. This is in excellent condition; from a non-smoking home. $8.00