The advertisement is for 30 of these labels. They are still in really good condition considering the age and having been left in an old structure. They've never ever been put on bottles. I've had them appraised by a "soda pop connoisseur/historian" and here is exactly what he said:.

　　Hello,.

　　Somebody else asked me about these and offered your CL link.

　　As I told him the color is great but the foxing and fading/staining on the edges detract. I would only pay a dollar or more apiece for these. If you take them to a collectors show (and pay to setup) you could get $3 - $5. The last ones I had were better condition and I offered them 3 for $10.

　　Dennis.

　　Beginnings.

　　In 1905, a grocer and pharmacist in Columbus called Claude Hatcher developed a brand-new cherry-flavored soda and called it Chero-Cola. Hatcher, after an argument with a Coca-Cola representative, swore to develop his own drinks and open his own bottling plant. After producing Chero-Cola and a ginger ale, Hatcher did just that, under the Union Bottling Company name.

　　Chero-Cola.

　　In 1912, following the prevalent success of Chero-Cola, Hatcher produced the Chero-Cola Company. Over the next years, Chero-Cola took on Coca-Cola straight, both in court and in the market. Chero-Cola began to approach Coca-Cola's sales levels and diversified by presenting Melo and later on NEHI sodas. At one point, Chero-Cola had more than 700 franchises.