Sony Bravia KD-55A1, 2160p UHD OLED Smart TV

True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast that reveals more detail in shadows and more depth in every scene.

4K HDR Processor X1™ Extreme: So real you can feel it

Made to enhance the latest generation of 4K HDR pictures, the 4K HDR Processor X1™ Extreme brings reality to every scene. With 40% more real-time image processing than our renowned 4K Processor X1™, it delivers unprecedented picture quality for everything you watch, upscaling content from any source nearer to 4K HDR quality.

TRILUMINOS™ Display: Extra colours, extra brilliance

More colours means more realism. A TRILUMINOS™ Display selectively maps colours across a wider gamut, ensuring subtle colours do not become oversaturated and appear naturally on screen. You’ll enjoy vivid, authentic images that bring out the emotion in every scene.

Uncover the detail with 4K HDR

This TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR) and can handle a variety of HDR formats, including HDR10, Hybrid Log-Gamma and Dolby Vision™.1

Rediscover every detail with 4K X-Reality™ PRO

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.

This TV is recommended by Netflix

Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting edge smart features and easy app access. And also, you can watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months.

Super Bit Mapping™ 4K HDR

Super Bit Mapping™ 4K HDR creates a smoother, more natural picture by minimising its colour banding. With 14-bit powerful signal processing, it breaks up the solid bands of colour of an 8-bit or 10-bit source, up-converting to 14-bit equivalent gradation, with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Object-based HDR remaster

By analysing the objects in each scene individually, Object-based HDR remaster optimises and enhances colour and contrast. It brings everything you watch closer to the quality of HDR. Dark elements get darker, bright elements brighter and everything in between is more accurately lit, for never-before-possible realism in every scene.

Content Bar: find everything fast

The unobtrusive content bar quickly lets you find the movie, TV show or video you’re looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows and much more. You can even customise the content bar to show you the content you go to most often first.

Dual database processing

The 4K HDR Processor X1™ Extreme has two imaging databases that work together in real time to improve your picture. By searching through thousands of picture patterns in Sony-exclusive databases for noise reduction and super-resolution, they remove unwanted noise and upscale every image to the clarity of 4K, so you can enjoy incredible picture quality no matter the source.

Enjoy HDR gaming

Sony’s 4K HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles.7 Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.

Winner of three design awards

Our design concept 'The artist aesthetics of the One Slate experience' has won three top awards. Its ultra-minimalist styling with all elements integrated into a single slate for a clear, cable-free look impressed judges. The concept was praised for blending harmoniously into environments and for providing a unique visual and aural experience with sound directly from the screen.