Senior Search Marketing Manager - Maternity CoverLocation

Hybrid Become aSenior Search Marketing Manager

We are looking for a confident Search Marketing Manager to join our team. Supported by an SEO executive and PPC Executive, you will own the Organic and Paid search strategy including technical SEO, content SEO, Shopping, Search and Display channels. You will work collaboratively with other teams and departments to advise on best search practices overall, whilst using your stakeholder management and communication skills to ensure delivery of the overall search marketing strategy. Managing campaign execution, all optimisations and reporting processes for SEO and Paid search.

Our Culture

The Works is an awesome place to well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authentic?you.

Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations!

Your Mission

Develop and implement strategies for both paid and organic search channels.Executing and monitoring campaign budgetsCollaborate with wider team to improve overall marketing results.Develop and present business cases aimed at increasing overall Search visibility.Measure key performance metrics including traffic, audience engagement, bounce rate and ROI.Alignment with other digital marketing teams including paid social.Manage performance and influence continual optimisations of paid and organic activity for overall cost efficient, incremental value to search marketing.Management of a test and learn plan.Development of Daily, weekly, and monthly reporting packs covering performance and progressWork closely with the brand marketing / content team to spot opportunity and untapped touchpointsManage the Search Marketing team as well as third party agencies.Stay up to date with the latest SEO and digital marketing trends and best practices.Develop strong relationships with all internal departments and external partners. Skills that will set you apart

Subject matter expert with a minimum of 3 years SEO and PPC experience in a managerial roleDeep knowledge of the core principles of SEO with strong content experienceA blend of creative and analytical skillsAbility to spot trends in data and identify opportunities for performance improvements.Understanding of marketing attribution / incrementality testingAbility to conduct SEO analysis across backlinks, analytics, influencers etc.Strong analytical skills and experience of working with large volumes of data.Self-motivated and enthusiastic approach to workAmbitious, driven individual who excels in challenging environments.Team player, able to work with multiple business functions to achieve objectives.Strong understanding of Google Analytics, Google Ads, Editor, Bing Ads platforms, Google search console and various SEO Tools Numerate and commercially awareIT literate with knowledge and experience of all Microsoft Office especially ExcelUp to date on the latest trends, features and releases. Behaviours that will set you apart

PASSIONATE - About Search Marketing and latest trends and techniquesSTRONG COMMUNICATOR / PRESENTER - Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.COMMERCIAL MINDSET - Ability to meet targets whilst delivering return on investment.ANALYTICAL - Highly analytical, able to interpret and make decisions from large data sets.INNOVATIVE THINKING -Proven experience developing and growing campaign performance through innovative strategies.DEDICATION -To achieving the best possible results, having the desire to constantly drive performance forward.ORGANISED - Can manage multiple projects simultaneously, keeping stakeholders updated on progress.CREATIVE - Thinks outside the box and is not afraid of failure. Our PERKS really are 'The Works'

25% Colleague Discount! - Plus, exclusive Double Discount days! MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!Holiday -33 days including bank holidays.Holiday Purchase - Purchase an additional 5 days. Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you. Wagestream - Claim early access to 50% of your wages as you earn them - for when 'life' happens!Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works! 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!Healthcare Cash Plan- To support your everyday healthcare costs.+ Loads more! - Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving. Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty We are Caring We are Can-do