SENIOR MARKETING ANALYST

BIRMINGHAM

Up to GBP65,000

Skilled across marketing analytics and eager to take your next step? Want to eventually step up to manage a team and be the go-to person in the business for marketing analytics? This could be for you!

THE COMPANY:

This is a leading healthcare company that works with many retailers and public health domains to be able to support a range of customers with specific health needs. They are now wanting to prioritise the increasing demand for digital across all their customer groups, thus they are growing out their marketing analytics team.

WHAT WILL YOU GET TO DO?

As the Senior Marketing Analyst, you will be supporting marketing analytics but primarily acting as a translator of key insights. You can expect to:

Understand the customer base through data analysis, looking at different demographics, behaviour and trendsGenerate the right target audiences and apply this to campaigns for most appropriate customer contact, across various online marketing campaignsUse the data to understand different customer journeys, for example looking at new customers, retention, loyalty, etc.Looking at trend analysis to share actionable insights and recommendations to stakeholders and internal teams WHAT WE'RE LOOKING FOR IN YOU

You will most likely have:

Experience across marketing in the multi-channel customer journey, including app, SMS, email, etc.Strong analytical skills, highly capable in SQL and Python for more statistical workExcellent data story-telling skills - ideally with skills in a data visualisation tool like Power BI or TableauHighest level communication skills for sharing insights, to technical and non-technical audiences WHAT'S IN IT FOR YOU?

Up to GBP65,000 base salaryHybrid - 1 day a week working from home, with the rest in-office to generate buy-in with stakeholders and relationships with your teamHave a huge impact on marketing campaigns for customers, people who need these healthcare products and thus your work making the process smoother and easier is a definite win!Excellent opportunity for development and career progression as the company grows out this team HOW TO APPLY:

Please register your interest by sending your CV to Alanah Chambers via the Apply link on this page.

Please note:

this role is only available to candidates with the right to work in the UK - the company is unable to provide sponsorship on this occasion.I am unable to respond to every applicant, so if you have not heard back in 7 days, please take it that you have been unsuccessful