Job Summary

Working for a globally recognised brand you will lead the planning, execution and optimisation of online marketing activities across a range of brand websites in the UK, EU and USA.

You will work collaboratively across functions, including the brand teams, online team and agencies to coordinate activities across a range of channels, and update these regularly to optimise performance.

General duties to include:

Develop and manage the budget, planning and delivery of digital media and marketing activities including search, affiliates, aggregators, programmatic display, partnerships and social mediaPlan and lead the digital marketing strategy, acting as the brand's digital marketing championUse data to drive targeted advertising and messaging, developing and implementing digital media and marketing strategies that deliver commercial and brand valueDesign traffic driving plans, tracking conversion rates across channelsLead the email marketing channels for all brandsManage and enhance SEO to drive organic trafficCoordinate reporting and performance analysis of all digital campaign activities, evaluating scenarios for ROI performance, and providing recommendations to the Head of Ecommerce, the Heads of Brands and key stakeholders on optimisationsWork closely with the brand teams and Chief Marketing Officer to build and deliver the wider marketing strategyCo-develop marketing campaigns with the Brand teams ensuring the full suite of digital marketing channel supportCreate and deliver digital marketing training Key Skills and Experience

Demonstrable experience in digital marketing with hands-on experience in paid media channel execution, both tactical and strategicExperience of driving business growth with innovative, demand generation and prospecting campaigns, working with key partners/channels including Google, Meta, affiliates and media buyersComfortable setting and delivering against a range of performance metrics and KPIsExcellent knowledge of digital channels and their role as part of a multi-channel marketing strategyStrong understanding of digital marketing effectiveness and performanceAn understanding of key SEO principals and how to monitor and implement themA creative eye and the ability to judge the right creative assets by execution channelWorking knowledge of Google Analytics and Google Tag ManagerTeam management and developmentFinancially astute, ability to understand performance and drive commercial results Remuneration & Benefits

25 days' holiday + bank holidaysHybrid working model and 3pm finish on a FridayGreat working environment Only suitable candidates will be directly contacted about this position and we will not store or process the data of candidates in any way unless consent has been obtained.