Product Marketing Manager

Welcome Bonus!

We are keen to attract new talent who can make a difference in our workplace. This means that all candidates who are offered a role and go on to start in a permanent role with us, will receive a bonus of 750 gross (pro rata if part-time) in their first month's pay.

Our Company

Draper Tools is a family business with a rich history, a strong, supportive 'family culture' and a passion for continuous improvement. We believe everyone can make a difference, we value opinions, we embrace new ideas and take a collaborative and proactive approach to change.

There is a new wave of energy throughout the business with lots of exciting changes happening, including Draper Tools proudly becoming the official partners of Southampton Football club again.

We promote a friendly, positive and inclusive team culture so come and make a difference joining us as a Product Marketing Manager within our Marketing department. In this role you will be responsible for bringing new products to marketing across print and digital activity for B2B and B2C audiences, whilst enhancing existing product marketing collateral.

Benefits

As a Product Marketing Manager your benefits will include:

Full-time hours with some flexibility on start and finish time and possible hybrid working after an initial settling in period.Holidays rising to 25 days with the ability to purchase additional leave Pension schemePrivate health scheme Staff discount on Draper products with significant savings availableLong service bonus Ad-hoc rewards and recognitionDay off for your birthdayCycle to Work SchemeEmployee discount scheme - discounts on gym memberships, groceries, holidays and more. After qualifying period

Job responsibilities

Working as a Product Marketing Manager your role will include:

Owning and executing go-to-market strategies for key product launches.Driving sales and generating demand by creating compelling launch material across print and digital channels.Working with the Buying team on range reviews and product selection.Identifying market trends and customer needs to influence buying decisions and marketing strategies.Ensuring product campaigns are launched within budget with KPIs set to assess ROI.Keeping the business informed of new line launches and sharing supporting marketing collateral to help them sell.Pitching new products externally when required.Ensuring new lines have a presence at B2B and B2C shows.Managing end user product booklets and a main product catalogue.Managing the improvement of product copy and ensuring our Product Information Management software is up to date.Line management of a small team.

Skills required

A passion and enthusiasm for our brand and extensive product range.Proven experience as a Product Marketing Manager or similar.Able to position products effectively and understand customer needs.Able to interpret market trends to make informed decisions.Organised, with good project management skills.Creative mindset, with the ability to develop innovative marketing strategies that align to business objectives.Friendly and professional approach, able to work well across multiple departments.Excellent communication skills.Experience of managing a budget.Experience of managing a team would be an advantage.

If you are interested in this position, please click the link. This will direct you to our Applicant Tracking System where you will be able to apply for the role.

STRICTLY NO AGENCIES