Press & PR Officer

Wolverhampton

Permanent (competitive Salary)

What's on offer?

Competitive Salary35 hours per week – hybrid working.Company Pension Scheme of 6% contribution based on an employee contribution of 2%Death in Service Insurance, 3 x gross salaryEmployee Healthcare Scheme25 days holiday plus public holidays.Extra day's holiday for your birthday We are working with a fantastic business support organisation who are looking for an enthusiastic, flexible and well organised press & PR Officer to join them on a permanent basis. We are looking for someone with a creative eye, good interpersonal skills, excellent attention to detail who can communicate effectively.

Job Responsibilities

Media Relations:

Cultivate and maintain relationships with local and regional media outlets.Draft press releases, articles, and statements to proactively share news and information.Ensure all content is in line with KPIs and overall organisation objectives.Respond to media inquiries promptly and facilitate interviews with representatives. Public Relations:

Develop and implement public relations plans and campaigns to promote events, programs, and initiatives. External Communications:

Create compelling content for the organisation's website, social media channels, newsletters, and other communication platforms, including organisations quarterly magazine.Produce engaging and informative materials, including brochures, reports, and presentations.Manage the organisations presence at external events and conferences. Measurement and Reporting:

Track and analyse the effectiveness of communication strategies through key performance indicators (KPIs) and metrics. Report on content success through all channels leading to intelligence for future creation.Utilisation of the CRM system to make sure activity and interests can be tracked. Management of external contracts to deliver objectives. Key objectives/targets:

Develop a content strategy that aligns with goals and interests.Create high–quality, informative, and engaging content, including articles, blog posts, videos and infographics on a regular basis.Implement strategies to increase the engagement and usage of produced content by businesses, members and the media.Secure media coverageMaintain an up–to–date databaseEncourage members to actively participate in media opportunities and provide insights on relevant topics.Establish and track KPIs related to content engagement, media visibility, and membership utilisation.Collaborate with sales and marketing teams to capitalise on revenue–generating opportunities.