You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with the agency search team, identifying growth opportunities, working with the latest insights and advancements with support from the teams at Google and Bing. You will also support the PPC Manager in the development of the Performance Strategy for Paid Search.
Client Details
Working for one of the oldest and most well known retailers with over 1500 stores nationwide, with a customer centric approach.
Description
Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to the Agency PPC team. Driving Strategy development, change and innovation in the Paid Search space - supporting the PPC Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects - all in the name of driving growth. Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel. Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects. The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer. Direct line management responsibility of 1 PPC Executive.
Profile
A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the UK's retailers. Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable). Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel. Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
Job Offer
Working for a fast growing retail brandSalary of up to GBP45,000Fabulous staff discountComprehensive benefits package.3/2 work from home split.Bonus and ability to buy and sell holiday