Marketing Technology & Analytics Officer

Grade 2

Salary GBP 42,704 -- 49,537 (if London based) depending on experience.

Locations: London (others will be considered if recruitment challenges)

The Organization

The Fund for Global Human Rights (The Fund) is a leading supporter of on-the-ground human rights groups around the world. Dedicated to finding and funding the most effective human rights organizations in regions from Latin America to Africa to Asia, the Fund for Global Human Rights offers grants and facilitates technical as well as legal support to ensure the long-term effectiveness and viability of front-line groups working in challenging conditions with scant resources.

The Fund is a group of 60+ passionate people working to strengthen human rights around the world. Since its founding, the Fund has raised and invested millions into the work of 900+ activists and organizations in more than 50 countries. For its operating model The Fund has programmatic staff in the countries where it funds grantees. The Fund is registered in the US and the UK and has 40 staff based across these locations and about 19 are spread across the rest of the world (referred to as non-Fund Registered Locations (NFRLs). The Fund has grown organically over the last 20 years and aspires to be a fully global organization, with the potential to place staff in other locations.

As an employer active in the field of human rights, The Fund is deeply committed to the overall well-being of its staff. It envisions a people centric workplace characterized by compassion, empathy, and balance. Its values are respect, integrity, agility, sustainability, and inclusivity. As the organization adapts and changes, it looks to its values to root and guide itself. Values are woven into The Fund Theory of Change and used to guide its direction and make decisions.

Aligned with The Fund Strategic directions, The People Management Strategy aims at prioritizing greater care and investment in teams, systems, and ways of working to better deliver on its mission and vision in creating value for itself and others. The People Management strategy includes 4 business priorities: Diversity Equity Inclusion, Duty of Care; Investing in Learning Culture; and securing HR Fundamentals.

The Position

The Communications and Marketing team works to build the Fund’s brand presence and visibility with key audiences, delivers campaigns to grow its digital community and pipeline of individual donors, and officers on strategic communications projects to further the organization’s programmatic and developmental objectives.

Reporting to the Director of Communications and Marketing, the Marketing Technology & Analytics Officer works to ensure that all communications and marketing activities are maximally robust, well-optimized and data driven. The post holder will provide data management, tracking, analysis, and ongoing systems maintenance and development. They will act as the officer product owner of our WordPress website, ensuring it is optimized for the best possible SEO and User Experience, oversee our email, donation, and content platforms, and manage all integrations between these systems and our Salesforce CRM.

The Marketing Technology & Analytics Officer will also create and oversee analytics dashboards that allow the team to track and measure its performance across the full range of communications, marketing, and fundraising activities, and will be responsible for collating key actionable insights that can inform cross-team learning and continuously improve our digital communications and marketing strategies.

This is a fantastic opportunity for an experienced data and technology professional to take the next step in their career and use their skills to make a real difference to communities around the world. The successful candidate will gain knowledge of the full range of communications, marketing, and fundraising mix in the context of an agile and impactful international human rights organization. The role includes significant potential for learning across a range of technical areas and broader communications projects.

Essential Duties

We are aware that many candidates may have stronger experience in some areas of listed responsibility and less experience in others, and we are willing and able to work together on a professional development plan for the right candidate.

Work closely with the other members of the Communications and Marketing team, across the full range of web, paid and organic social, and email marketing, assessing analytics and technology needs and offering technical insights that can inform optimizations and future strategies

Manage and build dashboards and reporting templates that maximize insight across all digital marketing, communications, and individual giving metrics.

Act as the overall technical owner of the organizational website, building new website pages as needed and ensuring the best possible user experience

Manage the infrastructure of the Fund’s email marketing platform, MailChimp, providing support to others in the team on technical MailChimp projects, such as implementing automated journeys, managing audience segments, and producing templates that require HTML or CSS coding

Manage the Fund’s donation platforms (currently Funraise) and build unique donate pages, pop-ups, and campaign page templates as needed, using HTML, CSS, and JavaScript where necessary

Ensure the flow of data between the Fund’s marketing platforms and Salesforce, working across teams to provide technical support on integrations and cross organizational systems, and scoping any platform improvements.

Officer on Search Engine Optimization and Search Engine Marketing, overseeing the Fund’s Google Ad grant account and utilize it to help increase website traffic

Manage and update supporter and transactional data to ensure an elevated level of hygiene and manage the synchronization of all data between all marketing tools and Salesforce

Work with the Communications and Marketing and Individual Giving teams to inform the conceptualization and planning of fundraising campaigns and manage their implementation from a technical perspective, and work alongside colleagues throughout their campaigns to ensure accurate data management and analysis

Coordinate and officer on the management of the team’s video, photo, and audio libraries, ensuring all assets are appropriately downloaded, compressed, tagged, and stored

Collaborate with the IT team to ensure the security, analytics, and implementation of all external communications technologies

Take on other ad hoc internal and external communications-related projects and learning opportunities in line with organizational needs and the post-holders' abilities.

Minimum Qualifications

At least 3 years’ experience in an equivalently technically orientated role, preferably at a charity/for-purpose organization and/or in a start-up environment

Experience with tracking, collecting, and analyzing digital marketing data across several digital platforms incl. ads, email, social + website

Experience using Mailchimp or an equivalent email marketing system as a technical user

Demonstrable experience using WordPress CMS, with a good foundational knowledge of HTML, and the willingness and ability to learn CSS and JavaScript

A working understanding of key principles in Search Engine Optimization and User Experience Design with a willingness and ability to continue building on these skill sets

Working understanding of data protection and other relevant regulations in Europe and the US

Strong project management experience, including working with stakeholders across teams to assess needs, recommend strategies, set goals, and establish and meet deadlines

Good interpersonal skills and ability to explain technical concepts and make recommendations for colleagues at various levels of understanding,

Fluency in English

Preferred Qualifications

Demonstrable experience managing integrations between CRMs and digital marketing platforms

Experience with Google Ads (or other forms of digital advertising) and/or SEO strategies

A proficient level of HTML, CSS and JavaScript skills for web and email

Experience of basic graphic design for web (including tools such as Figma)

Knowledge of online privacy and digital security best practices

Experience working on knowledge management or internal communications

Experience using PowerBi or similar data visualization software

Experience of working in a remote, internationally, and culturally dispersed organization

Understanding or experience working on issues related to human rights, international development, or grassroots activism