Gleeson have currently partnered with a market leading not-for-profit business in Birmingham in their search for a Marketing Manager to join the team.

This is an exciting opportunity to join a fairly new marketing team within the business. You will be focussing on real estate projects within the West Midlands.

This is a brand new position within their marketing team and has been created to make sure that the function is best positioned to support their capital investment team and goals.

The capital investment team work closely with public sector shareholders to create attractive and investable real estate propositions in the West Midlands region. They also play a lead role in engaging with international developers and investors through direct relationship building and events.

"What will I be doing day-to-day?"

Proactive use of third-party content relating to capital attraction and investment (news, blogs, influencers, white papers etc) as well as business generated insights.Create and manage multi-channel marketing campaigns, ensuring performance against KPIs.Edit content across web, collateral and social channels - managing messaging and timings to maximise audience engagement.Take ownership of the client's market-facing collateral and content as it relates to capital investment, ensuring that this is maintained properly and continued to drive effective and differential messaging.Bring creative and ambitious ideas for the overarching messaging and narrative to the region, as well as ways to promote specific real estate opportunities.Create content (with the assistance of the project management team) for a programme of events that communicates the regional proposition, ensures distinctiveness and creates impact with the market.Support colleagues on optimising sales pipeline activities and on lead nurturing over long conversion periods.Evaluation of campaigns and marketing activity, leveraging data and analytics to optimise future activities.Work with partner organisations on the co-creation of campaign and collateral activations.When required, support across the business on broader marketing initiative.

"What experience would make me suitable for this role?"

Highly experienced in B2B marketing. Full channel mix campaign development and managementExperience of working in real estate development or associated industries (such as property finance).Strengths in delivery of content curation, event management and B2B social media.Good knowledge of commercial marketing and working closely with other teams.Partnership working and project coordination with 3rd party organisations.

If you would like more information on this role, please get in touch with Steve Smaylen today.

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