Gleeson are delighted to be partnering with a market leading not-for-profit business in Birmingham in their search for a Marketing Executive to join the team.

This is an exciting opportunity which will see you playing a leading role in increasing leisure and tourism opportunities within the West Midlands region.

This role will suit someone who is passionate about tourism growth within the West Midlands and someone with a B2C marketing background.

"What will I be doing day-to-day?"

Manage the day-to-day output across all leisure and business tourism social media channels writing posts and updating Facebook, Twitter, Instagram, Tik Tok, and LinkedIn.

Creating social media campaigns, sometimes aligned with paid campaign activity to increase engagement and target new audiences, together with tracking activity, analysing results and reporting back to the wider team.

Responding to customer feedback and maintaining communications online across social media and tourism email inbox, keeping the wider team informed of inquiries.

Write and optimise blog content/articles for the client's tourism websites, including regular auditing and site updates.

Manage the content and delivery of tourism marketing emails, including measuring the success with key performance indicators.

Support the development and management of digital channels and platforms (websites, social media and e-newsletters) across leisure tourism (B2C) and business and major sporting event tourism (B2B).

Use website analytics to assess the effectiveness of ongoing campaigns and understand the way users interact with the site.

Work with the Marketing Manager on integrated campaigns/projects, ensuring all work is proofread, complies with brand and has been signed off by account leads.

This opportunity will offer a solid career progression path and will also offer you the opportunity to work with some awesome B2C brands across the West Midlands, promoting leisure and tourism opportunities.

You will be required to work from the West Midlands two days per week. This role is offering a starting salary of 25-27k - our client will look at anyone who has B2C marketing experience and is looking for a role which will support the West Midland's tourism and leisure growth.

For more information, please get in touch with Steve Smaylen today.

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