Company: MarktoMarket Valuations

Job Title: Marketing Executive

Department: Business Development

Location: Edinburgh

MarktoMarket Valuations Limited

MarktoMarket is an Edinburgh-based fintech SaaS company, a leading provider of data on the private capital markets. The business is venture-backed and has over 230 customers in corporate finance, accountancy, private equity and venture capital.

MarktoMarket Business Development team is led by the MtM COO and comprises Account Executives, Relationship Managers and Customer Success Managers. BD team works very closely with the Data and Engineering teams of the business.

Position Overview

MarktoMarket has a very strong brand and a large market share in its core markets: corporate finance, accountancy, venture capital and private equity. We have a busy marketing plan that includes weekly webinars, monthly events, regular content marketing and advertising.

We are looking for an experienced, enthusiastic and hard-working Marketing Executive to help executing marketing activities in 2024 and beyond as well as generate ideas for new ways to position MarktoMarket products and services.

Successful candidates must have experience in B2B marketing including lead generation, brand awareness, marketing communication, working with the funnel , using HubSpot and GoogleAds, creating sales collateral and marketing copy, and using LinkedIn for marketing.

You must be comfortable planning marketing activities based on the business development targets and executing the plan in a timely manner. You will be a key part of the team building towards the company's goal of being the most trusted source of intelligence on the private capital markets.

Key responsibilities include:

Assisting in development of the company marketing strategy and plansExecuting marketing activities in a timely manner Measuring marketing activities and preparing reports on conversion and other metrics Developing outreach strategies based on customer and market insights, with the aim to increase customer conversions, and generate qualified leads Building, optimising and managing robust marketing processes for inbound and outbound marketing Working closely with the rest of the Business Development team to ensure robust pipelines Managing marketing content and updates for customers and prospects Organising company events including webinars, exhibitions, customer/prospect meetings Personal Attributes and Key Functions

2+ years of experience in B2B marketing at a SaaS company - Experience in developing marketing plans - Experience in paid marketing including GoogleAds, LinkedIn - Experience in using HubSpot for marketing - High attention to detail and accuracy - Strong communication skills - Ability to work independently or in a team CVs are being reviewed directly by MarktoMarket!