We are currently seeking to appoint a Marketing Automation Exec to join a growing and vibrant marketing team, working in lovely offices in based Hinckley. With fantastic office perks, we're the perfect place for high achievers to grow and thrive.

We're looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients. The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals

Day-To-Day Responsibilities as a Marketing Automation Executive:

Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnelImplement A/B testing campaigns to identify the best performing setupsIntegrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales teamIntegrating and managing relevant third-party softwares (e.g. GotoWebinar) with MarketoCollaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retentionMonitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo's analytics suite to report on the effectiveness of our marketing campaignsRoutinely audit the lead database to ensure data is high quality, and to ensure we remain compliantHelp implement new product features to enhance Marketo's functionalityWorking collaboratively with other departments to ensure automated campaigns achieve company goals

Mandatory Skills:

Experience using Marketo - marketing automation softwareExperience with Salesforce CRM softwareStrong email marketing and campaign experienceStrong communication skillsAnalytical and detail orientatedExcellent time management, and ability to meet deadlines

Desirable Skills:

Experience in a B2B marketing role

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