Head of Marketing

Location: Chorley

Salary: £70-100,000, pension, health, 28 days holiday plus stats

Our client is looking for a Head of Marketing to join their senior leadership team.

The role holder will be tasked with the creation, development and implementation of the client’s integrated marketing and PR strategy, as well as defining the brand and tactical marketing activities to support the company’s high growth ambitions.

The successful candidate will have worked in one of the following sectors:

Banking Commercial Finance Private Equity Accountancy Legal

Knowledge, skills, experience and qualifications required in the role:

Have demonstrable success in delivering a Marketing Strategy and be a seasoned leader within a marketing department Proven track record in branding, positioning and messaging for external B2B communication Experience of working cross functionally and partnering with senior stakeholders Experience liaising with technical and commercial teams Experience of delivering measurable success in lead generation and pipeline management Educated to degree level and ideally CIM Level 7 qualified Change management experience would be an advantage

Responsibilities and accountabilities in the role:

Lead all marketing and communications activity, including integrated, demand generation campaigns for prospects and clientsDevelop a strong understanding of who “client” customers are and how to better meet more of their needs through more effective customer segmentation, engagement, cross sell and proposition development strategiesEstablish a strategic vision, aligned with business objectives and successfully manage the implementation and delivery of the marketing planLeverage and brief internal teams and external agencies to define and shape holistic brand and marketing strategies across the portfolio of products and servicesCreate content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retentionDevelop a competitive digital marketing strategy to ensure the development & growth of brandManage and implement a shared activity calendar to ensure opportunities are maximised across the GroupManage the day to day spend and tracking of marketing budgets and measure the ROI of the marketing, brand and PR strategyConduct annual reviews and updates of the vision and strategy in alignment with the overall business strategyTrain, coach and develop the Marketing team; set goals and development plans conduct performance reviews and provide constructive and candid feedback, especially when confronted with performance shortfalls