Unlock the potential of a legendary British company, with over 80 years of trailblazing expertise in HR, Health & Safety, and Tax services. Supporting over 14,000 UK businesses, delivering round-the-clock expert advice and boasting an exceptional 90% tribunal success rate.
Become the linchpin of our innovative marketing strategies as the Head of Digital Marketing. You'll lead an exceptional team, sculpting the future of marketing and brand elevation. You'll spearhead the marketing strategy, driving new business opportunities, enhancing retention, and elevating brand awareness across all channels.
Day to Day Responsibilities:
Develop and execute digital marketing strategies to optimize the company's online presence, focusing on website management, lead generation, and channel support.Implement and measure online/offline marketing plans to maximize business opportunities, aligning with annual growth objectives.Manage campaigns to boost new business prospects and ensure client retention.Collaborate with SEO/PPC teams, ensuring both paid and organic search opportunities are maximized.Oversee marketing spend to drive better ROI and campaign efficiency through thorough cost analysis.Lead internal/external marketing initiatives, enhancing sales and brand visibility.Manage social media strategy and liaison with PR teams to explore fresh news angles.Foster relationships across internal teams to leverage marketing opportunities effectively.Prioritize team activities, provide timely management information to key stakeholders, and oversee marketing collateral production.
Essential Skills:
5+ years' experience in managing successful marketing strategies across digital and offline channels, meeting growth targets, and controlling costs.Proven track record in driving commercial growth through robust marketing strategies in a fast-paced environment.Leadership experience with a talent for motivation and coaching.Project management skills with the ability to handle multiple projects concurrently.Degree level education in marketing, communications, or business.
Desirable Skills:
Confidence, ambition, and self-motivation to drive new ideas.Strong creative and analytical abilities.Experience in social media communications.Background in health & wellbeing or employee benefits sectors.Adaptability and thriving in a fast-paced setting.
Join a dynamic, ambitious, and expanding family-run business that fosters problem-solving and challenges. Embrace continuous learning, contribute meaningfully, and witness the direct impact of your efforts. Your technical skills will flourish in an environment ripe with growth opportunities.
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