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Digital Marketing Specialist
Digital Marketing Specialist
dorset
Dec 4, 2024
  • Hours Full Time
  • Salary 30000.00 - 35000.00 GBP Annual
  • Recruiter Pukka Pads Limited
  • Closes 23 Jan 2024
  • Course No
  • Contract type Permanent
  • Recruiter Type Direct Employer
Description

Are you an experienced Digital Marketing Specialist looking for an exciting new challenge? Would you like to work with a leading global manufacturer? If the answer is YES, we could have the ideal role for you!

Here at Pukka Pads, we are recruiting for an experienced Digital Marketing Specialist to join our small but friendly team in Poole.

This is a full-time office-based position!

Why work for us?

In return, we can offer you a competitive salary of 30- 35k per annum, dependant on experience as well as working in an open, friendly environment, and a chance to build a long-term rewarding career with us.

What will I be responsible for?

Joining our team, your main objective is to maximize growth on selected E-commerce channels through outstanding commercial planning, analysis, creative thinking, and executions.

You will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

Be responsible and manage the companies Google Ads account, including creating campaigns and monitoring the success of those.Identify and update our sites with the latest SEO practices to ensure optimum visibility.Develop marketing strategies that align with the organization's business goals, and work with the marketing team to ensure all campaigns are aligned.Manage, create and execute visually appealing campaigns across various digital channels, including email, search engines, and display advertisingOptimize product listings for better visibility, conversion rates and sales performanceMeasure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)Conduct market research and analyse trends to identify new opportunities and improve campaign performanceCollaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experienceStay up-to-date with emerging digital marketing trends and technologiesCreate and maintain knowledge of our customers/site visitors, their behaviours, and the broader competitive landscape.Monitor website performance, track keyword rankings, and identify optimization opportunities.Conduct keyword research and optimize website content, meta tags, and URLs.Stay up to date with Amazon policies, guidelines, and best practices. SEO trends, algorithm updates

Could this be the ideal role for me?

The ideal candidate will have extensive knowledge eCommerce channels along with:

A creative and forward thinking edgeProven Commercial experience in Magento and/or ShopifyExperience in digital marketing or related fieldStrong understanding of digital marketing channels, including SEO/SEM, PPC, social media, email marketing, and display advertisingProficient in marketing automation toolsExcellent analytical skills and experience with web analytics tools (e.g., Google Analytics)Strong project management skillsExcellent written and verbal communication skillsExperience working on or managing Amazon Seller Accounts

About Pukka Pads:

The Pukka Pad Group is a leading global manufacturer and supplier of high quality branded and own label paper pads and notebooks, filing and divider items, envelopes, post and packaging and art and activity products.

To be considered for this role, applicants must be residing in the UK.

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