Digital Marketing Manager

Salary circa 40k dependent on skills and experience

Full time

Office Based Swinton S64 8BH – must live within a commutable distance to S64

The Company

Nicky Story Holdings (part of Supplies for Candles) is the holding company for a fast-growing group of on line, market leading, retail and wholesale businesses primarily involved in the Home Lifestyle and Personal Care Sectors.

Overview

The Digital Marketing Manager will understand business objectives and requirements from a financial, sales, as well as marketing perspective to define and help implement the future marketing strategy for the business.

Develop and implement multi-channel, segmented marketing campaign in line with agreed deliverables.

Responsible for managing and coordinating all brand & marketing activities for the group, implementing, analysing and reporting on the marketing strategy and results to improve overall financial performance.

The job holder will report directly to the General Manager.

Key Responsibilities

Maximize sales driven by email marketing.Deliver effective marketing campaigns inline with deliverables.Co-ordinate all marketing and sales activities.Adjust marketing strategy and campaigns based on results.Monitor and manage agency support for SEO, PPC and Social Media strategy to maximize ROI.Produce and review Weekly/Monthly Key KPI Reports to make strategic decisions to help improve ROAS on all organic performance and digital advertising spending.Create marketing and sales plans for new products.Manage the planning and review the performance of all email and social media ad campaigns.Plan and review all Blog and Project content.Plan and review all social media content.Plan and review all video productions for media outlets including YouTube.Plan and review all photography for website and offline material.Improving user experience of the website to improve CVR, AOV and frequency of customer orders.Monitor website content issues and update where required.Manage website maintenance and new developments.Monitor competitor marketing activities to ensure we can react to all threats or opportunities quickly and effectively.

Key Competencies

A comprehensive knowledge and experience in working with Automated email Marketing Software, preferably Klayvio.Extensive social media knowledge such as Facebook, Instagram, and Tiktok.Excellent analytical, organisational, planning, and coordination skills.Good understanding of Google Analytics & Google Ads.Good understanding of SEO and PPC reporting through Google Analytics.Proactive approach in resolving problems and issues.Good communicator, proactive and driven.Works well within a strong team dynamic, as well as individually.Highly organised and able to prioritise to best achieve maximum results from available resources.Proven track record within a fast moving, preferable e-retail business.

Background Experience & Qualifications

Degree-level education in a relevant discipline or equivalent practical experienceCompetent computer skills.

Interested in this Digital Marketing Manager role? Please send your cv by return.

IND2