Digital Brand Marketing Manager - Biscuit Brand

Location: London (Hybrid working)

Salary: GBP40-48,000 + benefits + career opportunities

An opportunity has arisen for a Commercial Marketing Manager to manage an exciting parts of our Client's global portfolio of branded offerings

An instantly recognisable brand trading & offering freshly baked biscuits, milkshakes and coffee as well as a sizeable business supplying giant celebration biscuits trading from an estate across shopping centres , rail stations and online. If you have the relevant skills outlined below and are seeking an opportunity with a fantastic brand please apply below.

The role:

Develop and execute a plan of commercial strategies to drive sales and profit growth. Developing these proposals gaining sign off through monthly commercial forum.

Monitor and analyse sales performance, market trends and customer feedback to identify opportunities for business growth and improvement.

Work cross functionally to develop and implement effective marketing campaigns, promotions and branding initiatives to attract new customers and enhance customer experience. Preparing briefs to drive the NPD and creative services processes (POS) with a real focus on driving their digital agenda

Project management of new innovation to launch

Keep abreast of industry trends and competitor activity as well as regular visits to the units to gain customer perspective and operational feedback

Input into pricing strategies, menu/range development to maximise sales, profitability and customer satisfaction.

New store openings - manage the commercial set up for new openings including range, pricing, POS. Deliver action plans to drive sales and profit if business cases are not delivering to target

Effective management of Commercial Executives who will support in implementing commercial plans

The role:

Degree educated or equivalent

Strong progressive digital marketing management experience gained in a Retail, FMCG or Hospitality environment

Must be able to work in the UK with regular travel across the UK

Proven experience in a similar commercial/brand management role within the restaurant/ food to go/ food retail industry

Strong business acumen and understanding of sales drivers

Excellent communication and interpersonal skills, ability to build and maintain strong working relationships with internal and external contacts

Experience of using price, range, display and space, upselling, margin and category optimisation to deliver commercial results

Ability to drive decision-making through analysis and based on evidence, rather than intuition

Experience of drawing out business insights from analysis and presenting findings and recommendations persuasively

Experience of managing key client contacts

Good understanding of the impact of external factors on growth, including competition and seasonality

Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.

Analytical and commercial

Exceptional attention to detail

Data-driven

Ability to focus effort on most profitable outcome

Innovative and bold - able to find new ways of doing things, challenge the status quo, take an entrepreneurial approach (measured risk, high reward)

To apply please email your CV