In today’s competitive retail landscape, it’s important to understand your market and how to reach it. Having a solid understanding of your target audience and their geographic location will help you focus on your core audience, save time, and increase your revenue.

A catchment area map is the best way to visualize your trade areas and consumer acquisition data. They provide an easy way to see where customers come from, how they shop, and what channels they prefer.

How to Create a Catchment Area for Your Business
The first step in creating a catchment area is to create a list of products you’re interested in selling on Amazon. You can do this manually or with the help of a product intelligence tool like the Seller app.

Once you have a list of products, you can start to research them on Amazon. This includes looking at search volume, sales rank, and customer reviews.

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