If you feel as if your business is being overtaken by your competitors, it may be because they are already taking advantage of everything that social traffic can do for them. Having a Facebook page or Twitter account with a huge amount of likes or followers automatically makes you look more legitimate. If you seeking affordable social traffic it's important to balance cost-effectiveness with the quality and relevance of the traffic.It's important to consider the quality, relevance, and long-term value of the traffic you generate. A combination of cost-effective strategies, organic growth, and consistent analysis of results will contribute to a successful social traffic generation approach.