Best Drugstore Mascaras: While we surely don't avoid expensive beauty products, real makeup enthusiasts understand that the greatest drugstore mascaras are the finest options when it comes to more reasonably priced cosmetics. In order to identify the best drugstore mascaras for length, volume, color, staying power, and lash lift, our editorial team evaluated a variety of products, including well-known brands that have been around for decades as well as buzzworthy new releases.