Dummies guide to starting a business: The For Dummies books really did contribute to the development of fashion skills in the middle of the decade, during the fleck-com bubble. The general population was searching for easily understood information about software, versions, and functional systems because they were not computer literate. While working at Bantam Doubleday Dell Publications in New York, CEO and co-founder of IDG Books John Kilcullen noticed a customer of a computer software business and concluded the client needed an easy-to-read book about CPUs.